Next cohort Sep 14
Enroll
AI for Marketing program
When every marketing decision counts, guesswork isn’t enough. Build hands-on AI skills to improve speed, sharpen insight, and strengthen your impact as a marketer—in just 5 weeks.
Format
5 weeks
Online + live sessions
Tools
You earn
University of Virginia
Award of Completion
What you'll learn
Marketers are expected to move faster, explain results, and deliver impact across more channels than ever. This course gives you the clarity, frameworks, and hands-on practice to use AI strategically—so you can improve performance, scale high-quality work, and act with confidence instead of guesswork. You’ll learn how to:
01
Analyze performance datasets across channels using AI and explain why performance changed
02
Generate on-brand ads, visuals, and creative concepts informed by performance data
03
Speed up prototyping and A/B testing
04
Synthesize AI-driven insights into clear, leadership-ready narratives
What you walk away with
Fall 2026
University of Virginia
AI for Marketing
Next Live (optional) Session
Tue, Aug 4, 4:00 - 6:00 PM
Course progress
Online content
50%
Playbook assignments
3/6
Next available start date
Starts September 14
Optional live sessions:
Join 54,192 learners who've enrolled
Full curriculum
Analyze performance datasets across channels using AI and explain why performance changed
Surface competitor positioning and messaging insights
Translate insights into optimization strategies that drive better results
Generate on-brand ads, visuals, and creative concepts informed by performance data
Refine messaging and positioning using advanced prompting techniques
Create graphics and video using Nano Banana and Veo
Speed up prototyping and A/B testing
Identify where automation delivers the greatest ROI—and where it doesn’t
Build lightweight AI automations to support brand monitoring
Synthesize AI-driven insights into clear, leadership-ready narratives
Create visualizations that explain results and inform next steps
Assess the benefits, limitations, and risks of generative AI in marketing contexts
Get the week-by-week breakdown, tools list, and time commitment.
Meet your instructors
This course is led by experienced marketing professionals who use AI every day in their work. They bring practical, real-world insight into how AI improves performance analysis, scales high-quality creative, and supports smarter decision-making. This partnership ensures an authentic, hands-on learning experience grounded in real marketing challenges, current best practices, and responsible AI use. Meet some of our course instructors below.
CEO & Chief Digital Strategist
SEO & Organic Growth Strategist
Chief Marketing Officer
Chief Marketing & Communications Officer
Secure your seat in the next cohort, or grab the syllabus and decide on your own time.
How it compares
| Feature | Self-taught (YouTube, blogs) | Generic online course | UVA SCPS + Ziplines |
|---|---|---|---|
| Structured, sequenced curriculum | - | partial | Included |
| Live expert sessions | - | - | Included |
| Cohort + accountability | - | - | Included |
| University-backed credential | - | - | Included |
| Portfolio piece you can show at work | - | partial | Included |
AI for Marketing Program
Program tuition
$1,850
What's included
Earn your award of completion from University of Virginia
Shareable to LinkedIn
On-demand lessons + live expert sessions
Learn on your schedule, with weekly live builds
Expert instructors who use these skills for a living
Flexible payment options
Employer reimbursement available — learn more
7-day money back guarantee — no questions asked
Upcoming start dates
September 14-October 16
Optional live sessions:
October 5-November 6
Optional live sessions:
November 2-December 4
Optional live sessions:
Join 54,192 learners who've enrolled
The learner experience
Weekly sessions with your instructor — recorded, so missing one doesn't set you back.
Upcoming
Next Live Session
A Learner Success Advocate reaches out proactively — support that finds you, not the other way round.
Learner Success Advocate
Learner success team · here all program long
Have questions?
Browse the FAQs, or skip straight to a real person — whichever is faster for you.
Frequently asked questions
AI is rapidly transforming how marketing teams operate. Leading marketers are using AI to move faster, uncover insights, and scale high-quality work—while still maintaining strategic judgment and brand credibility.
If you’ve been wondering how to use AI beyond surface-level experimentation, this course provides a clear, practical approach. Designed for marketers by marketers, it helps you identify where AI delivers the most impact and apply it confidently—from competitor research to creative development to performance analysis and optimization.
This course is ideal for marketers looking to go beyond basic AI prompting to gain practical, applied guidance on using AI to improve results and work more strategically.
It’s a strong fit for marketers who want to:
This course is relevant for marketers across roles who want to deepen their AI skills and apply them more strategically in their work.
Prior AI experience recommended with LLMs (including ChatGPT, Gemini, Copilot, or Claude). This course covers core AI skills but is designed for marketers looking to advance their AI skills.
Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.
You can expect to spend 6-8 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.
Weekly live online sessions (2 hours) are led by experienced marketers and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.
Yes. You’ll earn a university-issued award of completion verifying your hands-on experience and knowledge in AI for Marketing. This credential can be added to your LinkedIn profile, resume, and professional portfolio.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
UVA School of Continuing and Professional Studies collaborates with Ziplines Education to offer innovative and highly rated courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.
Let's get started
Meet with an advisor to talk through curriculum, skill fit, and payment options. No pressure.
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